At Disruptur, we have this philosophy that "sales is the new marketing department and marketing is the old sales department." Sales needs to start creating content at a macro level similar to what your marketing team does. Only the sales team must now begin to view content creation as a selling behavior. Your marketing team doesn't necessarily change their approach; however, they now work together with the sales team to generate content for specific prospects to assist sales in driving conversions.

If you've followed our description for creativity, you might feel confused at this point, so allow us to clarify. The world of sales prospecting & closing has changed for the better. With unlimited tactics and platforms for engaging prospective clients, sales professionals need to be honest about what "works on them" vs. what someone else told them works for their customers. For marketing, it's not that far off from sales as B2B brands are now implementing B2C marketing tactics because they've witnessed how well they work firsthand.