If you've ever seen the movie Moneyball, there's one particular scene that encapsulates the backdrop for Disruptur's services. If you recall the conversation between Billy Beane & David Justice in the batting cage. David says to Billy as he's taking swings in the cage something to the effect of summarizing every GM that ever worked in Baseball, how "he's seen them all," only to be stopped dead in his tracks by Billy's response to his statement, "No, you've never seen one who was player."
I love that movie for so many reasons, but especially that scene in particular because, as a sales & marketing consultant, I've had a career (and success) on both sides of the fence.
After twenty years, here's what we've come to know. Salespeople rarely know how to market themselves, and marketers need help understanding how to close a sale. What we're telling you is simple: Sales teams prospect for business in a silo, based on a practice they likely inherited from their predecessor or previous generation. Marketers can tell you what they "believe as a good lead" but don't know if it will close or how it will close.
We're in the camp of self-awareness, knowing that cold calls and traditional prospecting methods for leads aren't necessarily the wrong way; they're just a gigantic waste of time immediately followed by the belief that bad content doesn't convert.
Think of it this way, you could have all the marketing knowledge and skills in the world, but if you're creative [for lack of a better word] sucks, does it even matter?
That's why we've developed the concept that sales is the new marketing and marketing is the old sales.
So, when we take on a client, they must understand that the perspective we bring with us is that of someone who understands [and can play] multiple positions.
We understand professional photography, videography, copywriting, graphic design, sales methodologies and best practices, digital marketing, personal branding, and, my absolute favorite, earned media. Most of all, we believe that everyone has a story to tell; they just need someone to help them tell it. Story-driven marketing is about harnessing your ability to relate with others from any angle at any given time, whether that's in sales or that's in marketing.
If you want to get started, let's do this, but before we get started, know this: I'm all in.
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