We believe that people want to be heard, understood, inspired, and the last thing they want is to pay for it. When we think about all the speaking engagements, conferences, seminars, and breakout sessions we've attended throughout the past two decades, the ones that stick are those that don't leave us only "fired up" about our jobs.
Meaning, sales & marketing professionals aren't paying for motivation. They can get that for nothing while watching a movie (if you need a recommendation, just ask!). No, you want something that will help you, and you want to know why. You want to know how!