Create digital media, attach it to an offer with a catchy call to action and pray. We do all that here at Disruptur, except we do a little more and then some. But first...
What is the standard protocol when your company or organization considers a marketing campaign? Do you outsource the content creation or ad spend? Do you enlist your marketing team to conduct market research on what others are doing in your respective industry to come up with a strategy? We're missing a few steps. We know we are, and it's ok.
For marketing campaigns, there are a few metrics companies should consider first, but even before that, they need to ask themselves why they need a campaign and what they want from it.
More sales, more followers, more engagement, so you can get more deals? Same thing, right?
Ok, here's what needs to be considered before every marketing campaign that rarely isn't thought of:1. What is your average contract size?
By answering these simple, albeit not always asked, questions, a company can better understand its budget and, more specifically, how to measure a successful campaign.
As if those questions weren't enough, one other component we would be willing to bet is never considered when putting together a marketing campaign. It has nothing to do with the content you will produce, the amount you will spend promoting it, and everything to do with your people.
It's called Earned Media (ever heard of it?), and it could have bigger and better results than any paid marketing campaign you've ever done if implemented correctly