This idea that we can recreate the past to make it more familiar is an idea a new generation of consumers has no interest in experiencing. Not because they agree or disagree with history, but because of everything to do with consumption. The way that the future generations engage with brands is far different than the ways of the past. Where past generations leaned on conventional methods for sales tactics or search engines for research, the landscape for gaining attention has shifted to social media.

The Tiktok and Instagram of the world dominates our customers' headspace. They are the single source of truth for the brand experience. As a business looking to progress, innovate and capture attention, it's more evident now than ever before that the way to establish yourself as reliable and credible has to evolve.

Disruptur is always looking for ways to help our clients approach sales and marketing differently and to engage customers by throwing out ideas implemented by competition and leaning on resources to create something authentic and inspiring.