THE CLEVER PART
Disruptur is not something your competition's done.
It's what they want to copy.
It's not something you've ever done.
It's way more uncomfortable than that.
It engages with an audience the way they want to engage.
It's paying attention to what's next.
It's not about doing what someone else says you need to do.
And it's not complicated, so don't overthink it.