
Vol. I
Social media looks like a connection, but in reality, trust is the only thing that makes it matter.
A newsletter with a contrarian perspective on social media, that goes [hard] against the grain of what social media marketing agencies and the platforms condition you for, without placating to an algorithm that "thinks" it knows who you are.
No call to action
No Hooks
Just honest, authentic, vulnerable content that is and will never be written by AI.
You can subscribe if you want to. It doesn't suck.
Social media looks like a connection, but in reality, trust is the only thing that makes it matter.
Vulnerability builds trust faster than any polished credential or marketing tactic ever could.
Your brand isn’t what you say you are online; it’s how the world actually experiences you.
Platforms want your time and obedience, but the real win is sharing what matters, not what pleases them.
True conviction means sharing your perspective unapologetically, even when it shrinks your circle.
Creativity isn’t a tactic or an algorithm; it’s authenticity, and it can’t be faked.
Vol. I - Social Media is Not a Real Place
Social Media is Not a Real Place
Vol. II - The two most common questions I get working with brands are the wrong questions.
The two most common questions I get working with brands are the wrong questions.
Vol. III - The Algorithm? Never Heard of Her.
The Algorithm? Never Heard of Her.
Vol. IV - “WRITE HARD AND CLEAR ABOUT WHAT HURTS.”
“WRITE HARD AND CLEAR ABOUT WHAT HURTS.”
Vol. V - More of Everything, Less Strategy
More of Everything, Less Strategy
Vol. VI - Personal Brands don't tell you they're a personal brand
Personal Brands don't tell you they're a personal brand
Vol. VII - Your Problems Are Trust-Related
Your Problems Are Trust-Related
Vol. VIII - Thirty Likes is the New One Hundred Likes
Thirty Likes is the New One Hundred Likes
VOL. IX - LEADERS DON’T COPY WHAT OTHER PEOPLE HAVE TO SAY
LEADERS DON’T COPY WHAT OTHER PEOPLE HAVE TO SAY
Vol. X - Creating Content: It’s Not for You
Creating Content: It’s Not for You
Fight the Algorithm
Vol. XII - That John Denver is Full of Sh**
That John Denver is Full of Sh**
Bart Simpson: "I will follow the rules for posting content on social media."I will follow...
Vol. XIV - The Experts Know They’re Wrong
The Experts Know They’re Wrong
Vol. XV - Maybe We Should Fight About It
Maybe We Should Fight About It
Vol. XVI - Conviction Doesn’t Clap Back
Conviction Doesn’t Clap Back
Vol. XVII - CREATING [CLICKBAIT] CONTENT THAT’S MEMORABLE
CREATING [CLICKBAIT] CONTENT THAT’S MEMORABLE
Vol. XVIII - [INSERT HOOK] ADVICE FROM A NON-LINKEDIN BRO
[INSERT HOOK] ADVICE FROM A NON-LINKEDIN BRO
VOL. XIX - LinkedIn’s Cringeworthy Conundrum
LinkedIn’s Cringeworthy Conundrum
VOL. XX - Enough With All The Self Promotion
Enough With All The Self Promotion
VOL. XXI - Based on a True Story
Based on a True Story
I’m The Niche
VOL. XXIII - Below the Fifty Feet of Crap
Below the Fifty Feet of Crap
Real Friends
VOL. XXV - You Can’t Force Creativity
You Can’t Force Creativity
VOL. XXVI - Are we witnessing the end of LinkedIn?
Are we witnessing the end of LinkedIn?