All Posts Social Content Made Eazy
For about a month now I've been walking around to the hook, "my life was never Eazy!" It's a rap song, sorry I got distracted but I just thought you should know I listened to that song 3,000 times while writing this article. If you find yourself wondering, "what should I post on LinkedIn...
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"Did I catch you at a bad time?" The Fallacy About Cold Calls
For manly love be here March 25th at 2:15 AM sharp. I'm sure it's safe to say that Lloyd thought that was a bad time to run into Seabass, don't you? Cold calling isn't right or wrong, it's just DUMB! Just as my tenure on the Mastodon Soccer Team was gaining steam I took a...
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N-O-T-O-R-I-O-U-S Prospecting
In 1997 The Notorious B.I.G. was shot and killed on my birthday. I was devastated. I love his music. That point in the story has nothing to do with this article though, but Biggie's lyrics are a great segue into a valuable lesson on making connections. On any platform, for that matter. If you need...
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A Vanity Fair. Likes and views look pretty good.
Inside the fast life of the development of my previous sale culture that took a different point of view on prospecting. An idea that saw engagement rates with prospects soar and changed the game. According to HubSpot, "vanity metrics" include data that pass the eye exam but don't impact your business goals. Then again, what...
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Two Updates LinkedIn needs NOW!
I'll skip directly to the chase on this one and save the typical metaphor for the end of this article. After years of loyalty to this platform and appreciation for its possibilities, I'm stunned at LinkedIn's failure to capitalize or instead seek what I see (through personal experience) are the undeniable changes the platform...
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