Vol. I
Social media looks like a connection, but in reality, trust is the only thing that makes it matter.
A newsletter with a contrarian perspective on social media, that goes [hard] against the grain of what social media marketing agencies and the platforms condition you for, without placating to an algorithm that "thinks" it knows who you are.
No call to action
No Hooks
Just honest, authentic, vulnerable content that is and will never be written by AI.
You can subscribe if you want to. It doesn't suck.
Social media looks like a connection, but in reality, trust is the only thing that makes it matter.
Vulnerability builds trust faster than any polished credential or marketing tactic ever could.
Platforms want your time and obedience, but the real win is sharing what matters, not what pleases them.
True conviction means sharing your perspective unapologetically, even when it shrinks your circle.
I sat in a sales meeting a few years ago, when someone asked me, "Who is my ideal client?" A question I have always l...
Vol. I - Social Media is Not a Real Place
Social Media is Not a Real Place
Vol. II - The two most common questions I get working with brands are the wrong questions.
The two most common questions I get working with brands are the wrong questions.
Vol. III - The Algorithm? Never Heard of Her.
The Algorithm? Never Heard of Her.
Vol. IV - “WRITE HARD AND CLEAR ABOUT WHAT HURTS.”
“WRITE HARD AND CLEAR ABOUT WHAT HURTS.”
Vol. V - More of Everything, Less Strategy
More of Everything, Less Strategy
Vol. VI - Personal Brands don't tell you they're a personal brand
Personal Brands don't tell you they're a personal brand
Vol. VII - Your Problems Are Trust-Related
Your Problems Are Trust-Related
Vol. VIII - Thirty Likes is the New One Hundred Likes
Thirty Likes is the New One Hundred Likes
VOL. IX - LEADERS DON’T COPY WHAT OTHER PEOPLE HAVE TO SAY
LEADERS DON’T COPY WHAT OTHER PEOPLE HAVE TO SAY
Vol. X - Creating Content: It’s Not for You
Creating Content: It’s Not for You
Fight the Algorithm
Vol. XII - That John Denver is Full of Sh**
That John Denver is Full of Sh**
Bart Simpson: "I will follow the rules for posting content on social media."I will follow...
Vol. XIV - The Experts Know They’re Wrong
The Experts Know They’re Wrong